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NEW DELHI: The much-touted revival of Doordarshan’s News channel has finally been put on the backburner. According to sources in Prasar Bharati, which oversees the functioning...
MUMBAI: It’s all about connecting to your audience. Towards that end, leading kids channel Cartoon Network has launched a promotion around its popular Power Zone franchise....
More effective than hoardings, more direct than radio and higher recall than print ads. When it comes to innovative promotions of new serials, Star can often...
NEW DELHI: With the clock ticking towards the 31 March 2003 termination of the NDTV-Star India alliance, Rupert Murdoch’s company is making all the arrangements for...
LONDON:The radio arm of the BBC has just received a shot in the arm from the British government. The BBC World Service, which commands a listenership...
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