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MUMBAI: A 360 degree marketing and promotion plan that the beeb conceived for the new quiz seriesUniversity Challenge has paid rich dividends. An official release informs...
NEW DELHI: In a category driven by facts and design specifications, Somany Tiles’ new television commercial (TVC) builds an emotional connect to create unique brand positioning....
NEW DELHI: The last legislative requirement as far as bringing addressability in Indian cable homes has been cleared. President Dr APJ Abdul Kalam yesterday gave his...
NEW DELHI: The Indian government is looking at giving a major fillip to exports of TV software and films from India this year and also get...
MUMBAI: Zee has finalised its strategy for combating the threat of World Cup cricket that is ostensibly looming large over all the mass entertainment channels. The...
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