Mumbai: Influencer marketing is not a new concept. It has been around for decades, in the form of celebrity endorsements, word-of-mouth recommendations, and testimonials. However, what...
Mumbai: Public relations (PR) as an industry is undergoing significant transformation, driven by technological advancements and strategic shifts. According to a 2023 report, social responsibility (including...
Mumbai: Media Mantra PR an integrated communications firm, is set to embark on a transformative journey with a workforce expansion initiative that will witness the addition...
Mumbai: PRtainment Media, a leading PR agency in India, has announced its appointment as the official PR partner for Tea Planet, a visionary venture in the...
Mumbai: In what may be termed as a unique event in the history of public relations, a homegrown Indian PR firm, PR Professionals, finds itself at...