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In a hotly contested pitch in which leading media specialists participated, Madison Media has won the Rs 1,000 million media account of the Rs 45,000-million Essel...
Andrey is the Managing Director of Starcom Worldwide, India. Starcom Worldwide is the world’s fourth largest global media company and he has taken charge of the...
MUMBAI:LinkShare Corporation, which claims to be a worldwide leader in pay-for-performance affiliate marketing programmes, claims to have strengthened its market position by introducing LinkShare MediaTracker Technology....
The world is a communications village. And television is one of the media for facilitating that communication. Today it is no surprise to see the same...
MUMBAI:Its Leo Burnett’s tool to fight recession. Leo Activation, the two-month-old division of the ad agency, has launched a slew of promotions, loyalty programmes, events, ground...
