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MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: The Advertising Club, which will be holding the Effie 2015 Awards on 27 January, 2016, has drawn up a slew of changes to the same...
MUMBAI: PepsiCo India, the food and beverage giant, has appointed Poonam Kaul as the new vice president of communications. Kaul will be a part of their India...
New Delhi, 25 November: Renowned actor Jackie Shroff is the brand ambassador for the 14th edition of the Mumbai International Festival for Documentary, Short and Animation Films...
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who...
