New tools and platform aim to simplify full-funnel advertising for brands
Former Publicis Media executive to drive client-first, data-led media investment strategies across the region
The adtech firm bets on integrated brand and performance marketing as its next growth lever
In a keynote address at the FICCI-EY report launch, Kevin Vaz says sport, AI and the connected TV boom are driving a multi-screen revolution with no...
JioStar's T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL