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Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: With its advertiser base declining steadily, public broadcaster Doordarshan has dropped its ‘unwritten’ clause requiring software producers to buy additional spot buys. While this has...
LG India, one of the official sponsors for the forthcoming World Cup cricket, has been in the spotlight of the cricket sponsorship row. The LG stance...
Initiative Media (IM) president Ashish Bhasin has ended the year on a high! Under his able guidance, the Interpublic Group company IM has attained billings of...
Lodestar Media executive director Shashi Sinha, an avid cricket fan, strongly believes that ‘media is a means to strategy! His viewpoint was justified when his agency...
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