MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify...
MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No...
MUMBAI: Vodafone, one of India’s leading telecommunications services provider, has announced its tie-up with Rockstand, one of India’s leading eBook and eMagazine application. This tie-up heralds...
MUMBAI: J.K. Helene Curtis, India’s leading male grooming company, cheers Man Hair with the first-of-its-kind Park Avenue Beer Shampoo’s new advertising campaign. Adding a twist of...
MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi. Experion...