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MUMBAI: WPP’s wholly-owned operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile advertising and e-commerce company in the United States. ActionX’s proprietary...
MUMBAI: Global media network Carat’s first forecast for worldwide advertising expenditure in 2016 shows that Indian advertising spend is poised to grow by 11.3 per cent...
MUMBAI: In a major re-structuring exercise, TBWAWorldwide is now planning to move towards a Global Client Market structure, reflecting the change in multi-national client structures and...
MUMBAI: Digital L&K Saatchi & Saatchi has got on-board Vinay Venkatesh as chief creative officer. He comes with 14 years of experience in creating and building...
MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s...
