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Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all...
In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Just in his mid 40s, Kaushik Roy has a wealth tucked away in his mixed bag of experiences. His return to Mudra last year as executive...
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask. The answer: the...
