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You must have seen the Bajaj Caliber 115 TV commercial and must have heard children (and even young-at-heart adults) mouthing the catchy word “Hoodibabaa” quite often!...
MUMBAI: Oh the ways of advertising! There really seems no limit or bar on the places one can advertise their brands. The latest is that Internet...
MUMBAI: Coca-Cola India has issued a statement welcoming the the Kerala health minister’s assertion that “Coca-Cola does not contain toxic materials.” “The tests conducted by the...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr. Bernd Schmitt. Defining experiential marketing as a tool for the...
