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MUMBAI: “Prediction is difficult; especially when it comes to talking about the future” WPP Media worldwide head of consumer insights Sheila Byfield emphasised that the above...
MUMBAI: Frog Books Mumbai, a division of Net Act Communications, will launch three books in October. The books include Urban Voice: Essays from the Indian Subcontinent,...
MUMBAI: Burger chain giant McDonald’s is eyeing the DVD rental market in the US. As part of their entry into the home entertainment market, the company...
MUMBAI: Total US ad spending is expected to increase 2.6 per cent in 2007 to $153.7 billion, according to the full-year forecast released by TNS Media...
NEW DELHI: The Media Edge (TME) has bagged the media planning and buying account of Barista Coffee Co. The development, which took place last week, has...
