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MUMBAI: Warner Bros. Interactive Entertainment has announced the production of the Justice League of America videogame, based on the DC Comics super heroes, for the Sony...
MUMBAI: The first-of-its-kind exhibition cum conference on point – of – purchase advertising POP Asia 2005 will commence on January 20 and will go on till...
MUMBAI: NBC Universal and Volkswagen have entered a multi-year global marketing alliance. As part of the partnership, Universal will incorporate Volkswagen’s products and brand, in...
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd,...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
