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MUMBAI: The new SF Jeans Autumn/Winter collection is out. Surrounding the collection the jean company has unleashed a 4-ad series, which revolves around the interpretation of...
MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W’s campaign rightly portrays the modern Indian...
MUMBAI: High-end luggage maker Samsonite Corp has awarded its global media business to Initiative after a comprehensive media agency review. Interestingly, Initiative India has been servicing...
MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo...
MUMBAI: ZenithOptimedia’s latest edition of Advertising Expenditure Forecasts revealed that although the ‘BRIIC’ economies of Brazil, Russia, India, Indonesia and China represent around eight per cent...
