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MUMBAI: Pester power is on the rise. Even Cartoon Network, the channel that commissioned NFO to study brat power of persuasion on the purchasing power of...
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle. A...
NEW YORK: The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have issued an open...
MUMBAI: Taj Television India has announced the promotion of Rukin Kizilbash, to vice president advertising sales. Kizilbash will continue to lead Taj’s national sales team, which...
MUMBAI: The Cincinnati-based consumer-goods giant Procter & Gamble Co. is reportedly is slashing its TV advertising budget. The growing doubts about the effectiveness of traditional TV...
