MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing...
MUMBAI: Giving back can sometimes be the best business move. Excellent Publicity, a leading ad-tech Saas agency, has launched a pro bono consultation initiative aimed at...
MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role,...
MUMBAI: Ather Energy has just charged past a major milestone. The Bengaluru-based electric two-wheeler maker rolled out its 5,00,000th scooter from its Hosur plant in Tamil...
MUMBAI: Talk about a power play, Yu-Gi-Oh is turning the page. Konami Cross Media NY has struck two heavyweight publishing deals to draw in gen alpha...