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NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation. The...
NEW DELHI: Apart from God, Indians worship cricket icons and Bollywood stars. On most occasions, all that a brand has to do is stick a product...
NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The...
MUMBAI: ‘Who buys a transistor radio in the times of iPods and apps?’ Well that was the narrative until 2015. Then came Saregama’s Carvaan which shattered...
NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have laughed off...
