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MUMBAI: It’s brand refresh time. First there was the Tata group’s Jaguar which went in for a totally new logo and brand identity. Now it’s the...
Mumbai: ixigo onboarded Indian cricketer Rohit Sharma as the brand ambassador for its trains app. This partnership is set to elevate ixigo’s reach across the nation,...
MUMBAI: This is one piece of research that deserves closer attention. Global market research firm Counterpoint Research data around a week ago showed that TV shipments...
MUMBAI: It’s got the whiff of a good partnership. Gamitronics-backed PartyNite, India’s homegrown metaverse has signed a multi-pronged association with west Asian perfume brand Rasasi. In...
MUMBAI: From Hindustan Unilever to Abbot. That’s the leap marketer Ramya Venkat has taken. She has joined the pharmaceutical and health care company as director integrated...
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