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MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: Will the uproar created by the pathetic performance of the Indian cricketers in the World Cup thus far scare away advertisers? Are advertisers planning to...
MUMBAI: After Fraiser and Friends another popular sitcom bids adieu. US broadcaster CBS has announced that the family comedy Everybody Loves Raymond which has been on...
NEW DELHI: A tough stance against errant companies has helped broadcasters get back outstanding dues in jiffy. Only into the second day of an embargo put...
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