Connect with us
MUMBAI: Market research organisation AC Nielsen India has unveiled its plans to create the country’s first ever market research field force equipped with Hand Held Terminals...
TV Pulse 2005, the annual research initiative put together by the Joint Industry Body (JIB) and Tam Media, series continues with the paper – Deriving further...
MUMBAI: The 16 May finale episode of CBS Network’s Everybody Loves Raymond, one of TV’s most beloved sitcoms, attracted 33 million viewers. This is the largest...
MUMBAI: Sony sees itself to be “like no other”. And they have decided to focus their brand positioning on this tagline. Sony electronics is implementing a...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
