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Mumbai: Pioneering filmmaker Niddhish Puuzhakkal has unveiled the “Bandhan Ad,” a remarkable narrative that transcends conventional advertising norms. This exceptional ad sets new standards with its...
Mumbai: The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on Diversity and Inclusion (D&I) in...
Mumbai: Accenture (NYSE: ACN) is joining forces with Unilever, the consumer goods multinational —whose 400+ brands are used by 3.4 billion people every day— as part...
Mumbai: The Advertising Standards Council of India (ASCI), has proposed draft guidelines for environmental claims in advertising. The draft guidelines are open for public feedback until...
Mumbai: The complexity for marketers today is that the rule book keeps evolving and changing. The fragmentation of media channels, lack of assured ROI and the...
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