MUMBAI: Nearly two-fifths of the $1 trillion sloshed around global advertising each year vanishes into the ether—wasted on botched targeting, feeble creative and sheer duplication. Climaty...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: Crunchyroll is betting that frustrated manga readers will pay up to escape the labyrinthine world of publisher-specific apps and dodgy fan-scan sites. The anime streaming...
MUMBAI: India’s Internet and Mobile Association (IAMAI) has shuffled the deck at the top of its influential public policy committee, installing fresh leadership to guide the...
MUMBAI: Singapore-based Animeta has fired up an AI film studio in Mumbai, betting that artificial intelligence can turbo-charge content creation for brands and filmmakers hungry for...