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There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
Adopting an aggressive posture, HBO is giving a push to its content as competition turns fierce in the English movie channel space. After its deal with...
There is a rush among sporting bodies to follow the Indian Premier League (IPL) way to build their sport. The latest to follow this route is...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
Zoom, the youth channel with a lazar sharp focus on Bollywood, has found its space in a competitive genre that is waiting to see the launch...
