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A sluggish market and depressed consumer demand is not deterring consumer electronic major LG India to reduce its marketing spend this year. The drive will be...
For Channel [V], the radical moment has arrived. The reinvention process it started in 2009 as music channelsfailed to create differentiated content and had to settle for low...
The kids television market in India is a tough nut to crack. Disney UTV executive director and Disney kids network business head Vijay Subramaniam, however, believes...
Nina Jaipuria, the EVP and GM for Sonic and Nickelodeon India, is bullish about the kids genre despite the challenges that exist. Jaipuria, who has been...
‘Star Pravah is only entertainment channel with 25% of content aimed at males‘ Posted on 2 June 2012 Star Pravah had a bad...
