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Dentsu created waves early this year when the Indian National Congress chose the agency to handle its creative mandate for the 16th Lok Sabha elections. The...
International Management Group or simply known as IMG has been a world renowned leader in sports, fashion and media management with operations in more than 30...
Since its inception over 20 years ago in the United States, Amazon.com has been obsessed with a fervor to serve its consumer and being the ‘earth’s...
Loyalty and incentive programmes from brands are not new to India, right from the points that one accumulates by swiping a credit card to the free...
WPP CEO Sir Martin Sorrell calls him the data analyst expert. Prasun Basu’s relationship with WPP’s brand, media and communications research company Millward Brown, goes back a...
