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More effective than hoardings, more direct than radio and higher recall than print ads. When it comes to innovative promotions of new serials, Star can often...
MUMBAI: It’s all about connecting to your audience. Towards that end, leading kids channel Cartoon Network has launched a promotion around its popular Power Zone franchise....
MUMBAI: It ain’t exactly stealing a march, but it certainly looks like an effort to steal some thunder. Star Plus may not have what Sony has...
NEW DELHI: The case of the Cable TV Networks (Regulation) Amendment Bill, 2002, is getting curiouser. Yesterday, though it was listed as part of the day’s...
NEW DELHI:Star India Pvt Ltd, a subsidiary of the Rupert Murdoch-controlled Hong Kong-based Star Group, has applied to the Indian government for permission for a port-to-port...
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