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Ten Sports, which holds the telecast rights for the upcoming FIFA World Cup, looks like having a six-hour lead time over national broadcaster Doordarshan as far...
It is not just Subhash Chandra and his Zee TV that have struck a discordant note vis–vis the Indian Broadcasting Federation’s (IBF) opposition to the government’s...
Cola wars are hotting up in tandem with the soaring mercury. Beverage conglomerate Pepsi has unveiled yet another campaign aiming to quench the thirst of happy...
Official World Cup sponsor Adidas has signed on as presenting sponsor of ESPN.com’s complete online coverage of the 2002 FIFA World Cup. ESPN’s online resources dedicated...
Hallmark tried a different tack for promoting its Mother’s Day specials this year. At a bash last weekend, they roped in Aditi Gowitrikar, Fleur Xavier, Shaina...
