MAM
Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards
MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.
It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.
About the campaign:
In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.
While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.
Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.
The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.
Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
