MAM
Goafest ABBY 2016 entries up by 25 per cent
MUMBAI: Goafest Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has witnessed growth in entries for its 2016 edition. The awards that is held over a 3 day celebratory event in Goa, has witnessed a 25 per cent increase in entries over last year, reiterating the increasing popularity and repute of the awards where the entire fraternity comes together to celebrate success.
The Abbys also had many firsts this year such as the introduction of new categories i.e. 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. TV films that are based on gender sensitivity can be entered in the Special Abby. Young Abby is the response to a long felt need of the industry to reward young creative below the age of 30 who respond to a brief. Two winning Young Creatives will be flown to Cannes as part of Goafest’s Abby’s commitment to the young. Adding further depth to the awards and broad-basing the participation opportunity was the addition of new sub – categories in the Design vertical as well.
Presented by the Advertising Club Bombay and AAAI, the Goafest Abbys 2016 will once again see the entire advertising and marketing community join the celebrations in Goa from 7 April 2016 to 9 April 2016 at The Grand Hyatt, Bambolim, North Goa.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
