MAM
When stars collide: Karan Johar and R Balki on Goafest day 2
MUMBAI: Post lunch sessions are always a challenge at any event: between people busy with their extended luncheons, grouping to go on smoke breaks, and fighting the urge for a siesta and so the house is often checkered with empty seats.
But Goafest presented a completely different picture on its second day with a packed house eagerly waiting for the afternoon knowledge summit to start. This was no surprise, as two of the biggest stars in advertising and film fraternity were the speakers and so when they took the stage, the audience welcomed the speakers with thunderous applause. It was hard to decide who got the loudest cheer — Karan Johar or R. Balki.
‘Won’t make an ad film’
The conversation kicked off with the two giving their take on what connects the two industries represented. “I just know that advertising pays a lot of money to the actors and celebrities, making it easier and cheaper for us to cast them in interesting films,” joked the sharp Johar, before going on to share his utter displeasure when his shoots are moved thanks to an actor’s endorsement schedule.
Johar was also quick to say how money was still flowing strongly in advertisements, while ‘god knows that our (film) footfalls are falling.”
If that is so, would Johar like to make an ad film himself? “Nope” came his quick and precise answer. His reason? When at one time he was asked to shoot an ad film for Shah Rukh Khan, Johar was subjected to the infamous PPM or Pre Product Meeting. That didn’t go down well, and since then he hasn’t dared to shoot another as film, chuckled Johar.
‘Digital”: a word that floats with few understanding it
Given the chance, would Balki consider making a film on the digital platform? “Certainly. Why not? It isn’t much of a question of what medium but more of a content issue. If there is a story which needs to be told, it wouldn’t matter if it’s in the digital platform. Budget is a deciding factor as well depending on the kind of story one is telling and treatment they want to give it.”
Johar said that ‘digital’ was one word floating about in his industry without a shred of comprehension of the medium meant to the industry. “I believe there is a tremendous potential in the medium, but right now, people are simply throwing the word around without actually understanding it.”
Which is a serious threat to the industry, both the speakers agreed. Johar went on to add, “Footfalls have reduced by 10 to 12 per cent this year. There are multiple alternative mediums of entertainment for the audience. If filmmakers do not push up their content ante, and don’t empower the writers well, the industry will soon see its death.”
‘How we market films is all wrong’:
A knowledge summit at Goafest is incomplete without a direct advertising and marketing question, and so Balki popped the question to Johar: Why has the film fraternity not approached the advertisers or vice versa to market their films better? Is what being done currently working for them?
“If the amount of talent in Indian advertising in this very room could sell soaps well, or another product, they could do far more for the films. Why don’t we see more collaboration between the industries?”
“As much as I love my industry, and how solid it is, we are a very big victim of the herd mentality,” confessed Johar. “Currently what you see us doing to promote a film has perhaps been done by one person and the rest followed. No one really sat and strategized what will work or not. There is no science to it and perhaps we need it. Maybe we should get some help to do some actual market research. Right now, we have these promotions and launch events where actors and actresses turn up wearing designer clothes, and only fashion sites are having fun. Is it helping consumers to come and buy a ticket and watch the film? I am not sure at all. This entire bubble is going to burst. Over Marketing of a film can sometimes kill the product. We need to change the way we market films because right now we are doing it all wrong.”
‘It’s a myth that products pay a lot to be in the films’
When quizzed about product placement in films, Balki started off with clarifying misconceptions about this. “There is a science to it. You can’t just randomly place a product in a film just because a brand has paid you money. First of all, it’s a myth that products pay a lot to be in a film. All they help is may be in promoting the film. They do not help in making the film.”
Balki continues, “product placement works when it is part of a given scene, not randomly posed there. People are getting clever, and clients are also getting smart and not wanting that kind of product placement. Brands and directors are realising that it is when s product is integrated into the storyline and has a real role to play in the story or a particular scene that the product gets the right mileage.”
On being on the Social media, the necessary evil
Celebrities, mostly in the film industry, love to hear about themselves and in this era of social media everyone has an opinion.
The speakers were asked their take on free speech on social media. Johar said. “I confess I love hearing about, reading about myself. Be it good bad or ugly I need to know what people are talking about me. I don’t believe one can be like ‘I do not care’, in today’s world. One cannot be indifferent to the reality of our times. That’s what keeps you grounded. I think the social media is a good reality check for us celebrities. You can’t beat them, so you must join them. I am on all major social media platforms and very active online. I don’t need PR to write my twitter, it’s all me.”
Balki had a dramatically opposite take on the subject. Taking a cue from Johar’s answer, Balki added, “I am deluded enough to think I am the worst. I do not people to tell me that, nor do I want people to tell me how good I am. I do not feel the need to listen to it. I find it tiring. I am not in it for the practically.”
Parting shots
While the entire session gave enough fodder to fill several online ‘powerful quotes’ sites, there were a few takeaways: Johar’s honest and straightforward acknowledgement that he is through and through ‘an unapologetic Hindi filmmaker’ and that he had no plans to make films in Hollywood.
And Balki’s explanation of how people tend to judge creativity – on films or in advertisements: “We have defined patterns of creativity. We think good must be like this. We have a picture to what good should be and when we see something violently breaking that, the first reaction is to feel uncomfortable. Because people don’t care about innovation, they are simply looking for relativity. Pain is the biggest risk in taking the risk. It is a pain everyone who breaks a mould will live with for quite some time.”
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
