iWorld
Muvizz.com acquires 25 titles from PVR
MUMBAI: The Online video streaming platform muvizz.com increased its library by signing a deal with PVR and has acquired 25 movie titles for exclusive streaming.
The deal will now give subscribers access to movies such as: The Reluctant Fundamentalist (2012), Another Year (2010), Greenberg (2010), The Greatest (2009), A Single Man (2009), Nightwatching (2007), etc. The 25 titles include some major award winning films and are already available to all the registered users of muvizz.com.
Muvizz.com declared that these titles span across multiple languages and genres, including feature films, documentaries and short films. The website currently has around 300 titles and is planning to acquire more in the coming months.
“Our intent is to get closer to our audience,” said Muvizz.com founder Abhayanand Singh. “We also hope that this content acquisition will help muvizz.com grow and provide our users with some remarkable films. We want such interesting films to reach the audiences and cinephiles so that they can enjoy good cinema.”
Muvizz.com offers only a curated list of titles ranging from short films to documentaries to feature films in various languages to its users, so that they don’t have to go through thousands of titles to decide which one to watch. One major example is the critically acclaimed film “Path of Zarathustra” that muvizz.com recently started streaming.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
