MAM
Sunil Chhetri endorsed ACwO’s launch smartwatch
Mumbai: Setting itself apart in a market that is cluttered with smartwatches that are generally unisex, ACwO today announces the launch of FwIT Play, created and #DesignedForWomen. While the average Indian woman’s wrist size ranges between 14 cm and 16 cm, most smartwatches do not keep this into consideration, along with design and aesthetics, leaving women with very limited choices.
Sunil Chhetri endorsed, fast-growing consumer-tech lifestyle brand, ACwO introduces FwIT Play, 1.75-inch Always-On Luxury Smartwatch with in-built SOS and Compass, and a square display that is #DesignedForHer. With a screen-to-bezel ratio of around 0.32, FwIT Play is aesthetically pleasing and is designed keeping in mind an average Indian woman’s wrist size which is in the range of 0.25 and 0.45. FwIT Play’s key SOS safety feature can be a lifesaver for women in potentially unsafe situations.
With 7 hallmark features, ACwO FwIT Play caters specifically to women’s needs, making it their true companion:
Designed For Her Safety: With SOS on her wrist, women can be assured that a smart guardian is always by their side. A quick tap on the watch discreetly sends emergency calls and activates a loud siren to deter unwanted attention or scare someone away.
Designed For Her Controls: Between work calls, errands, gym sessions, catching up with friends, and being constantly on the move, ACwO FwIT Play’s Smart Widget provides quick access to features women use most thus avoiding the hassle of digging through menus.
Designed For Her Health: This smartwatch goes beyond steps. It lets women take care of their health 24/7 with heart rate monitoring, blood oxygen monitoring, calorie calculations, and most importantly female health cycle. With all this data at your fingertips, ACwO FwIT Play empowers women to make informed choices about their health and well-being.
Designed For Her Convenience: The Dynamic Island Notification integrates seamlessly with iPhones. For instance, users can effortlessly control their favourite songs without the need to scroll.
Designed For Her Lifestyle: With over 100 sports modes in FwIT Play, users can accurately track their progress, helping them stay motivated and celebrate every fitness milestone.
Designed For Her Vibe: ACwO FwIT Play is designed with a sophisticated aesthetic that complements women’s style, no matter the occasion. Whether it is leading a meeting or a social event, ACwO FwIT Play only adds to one’s confidence.
Designed For Her Looks: FwIT Play smartwatches watch faces reflect a modern women’s ever-evolving style. Users can choose from a variety of customisable watch faces to match their mood, outfit, or occasion. From sporty to elegant, there’s a perfect face to complement every style.
Celebrating the launch of the FwIT Play, an ACwO spokesperson expressed views saying, “We’re thrilled to introduce FwIT Play, India’s first #DesignedForHer luxury smartwatch for women. For us, it’s more than just tech; it’s a celebration of womanhood. The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need. This, along with the stylish design and fitness tracking features, empowers women to stay safe, achieve their goals, and live life to the fullest. This launch reflects our commitment to creating products that cater to the unique needs and aspirations of women.”
Uniquely positioned, ACwO FwIT Play goes beyond the existing unisex smartwatches with a one-size-fits-all approach.
The ACwO FwIT Play Smartwatch isn’t just a smartwatch; it’s a reflection of the women who are bold, fearless, and modern. The ACwO FwIT Play empowers them to feel secure, stay connected, prioritise their health, and achieve goals – all while looking fabulous.
Currently available at an introductory price of Rs 3,499, ACwO FwIT Play is available on acwo.com, ONDC, Tata CLiQ, Snapdeal and other leading e-commerce platforms.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
