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YU announces senior level appointments
MUMBAI: YU, the new age technology brand, and the fully owned subsidiary of Micromax today announced three senior level appointments, strengthening its core team responsible for future expansion and growth. The company has appointed Bharat Singh Malik as the Vice President of Service, Deepak Dahiya as Head of Sales – South and West region and Chandra Kishore as the Head of Sales – North and East region. The move is aimed at building a robust offline sales network and increasing its focus on customer service.
Commenting on the high profile appointments, Mr. Shubhodip Pal, Chief Operating Officer, YU Televentures said “In a very short span, the agility with which we moved, the products that we introduced, the way our users interacted with us and the feedback that we received from the developer community, has been defining and extraordinary. While in the first phase we focused on taking crucial steps towards consumer confidence and brand acceptability, in the second phase we will strengthening our national presence and growth potential to reach newer audience. This core team brings with them a wealth of experience, which is exceedingly valuable at this juncture of our growth story.”
Bharat is a strategic leader and bring with him a wealth of experience in strategizing and managing the service operations for some of the leading brands in the category including Samsung and Nokia. This is Bharat’s second stint with the company, as he led the same function for Micromax, the parent brand of YU. His area of expertise lies in setting up service networks, contact centers, central support warehouses regional support warehouses. Bharat will aggressively chart out a clear cut service and support strategy to help YU enhance its customer service and delight.
Commenting on his appointment Bharat Singh Malik said “It is a great opportunity for me to be working with YU, a young brand which is all set to make it big. I am proud to be a part of an organization that is dedicated to maintaining a reputation built on quality, service, and uncompromising ethics.”
Deepak Dahiya, Head of Sales- South and West said “Micromax has been a brand really close to my heart as I was one of the initial team members of the Micromax family. I went to the US to pursue an alternate career however a call from Rahul and his vision for YU, got me back. I am thrilled to take the brand to the next level and will certainly focus on two of the biggest smartphone regions in India- South and West”
Commenting on his new role Chandra Kishore said “There is immense potential in regions and consumers are adopting technology like never before. In my new role at YU, I look forward to building growth opportunities for the brand.”
Deepak and Chandra are mandated to boost the online sales while driving YU’s physical footprint across the country. With over 9 years of experience, Deepak Dahiya is a maverick who has been breaking new avenues and driving revenue growth by keeping abreast of market trends and competition moves to achieve market-share metrics. Deepak has been associated with the parent brand Micromax since 2007 in different roles. At YU, Deepak will be a key resource to accentuate its successful journey in the West and South India markets. Chandra has great experience in preparing high impact sales strategies and contributing towards enhancing business volumes and growth. He has been with the parent brand Micromax since 2008 and now in his new role he is all set to solely enhance YU’s presence in some of the largest markets in North and Eastern India.
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Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
