Kids
Cartoon Network to reach out to 1 million kids with its School Contact Programme
Mumbai: Cartoon Network’s most awaited annual engagement, ‘School Contact Program’, is back to delight its young audience. Funventure, the theme for this year’s School Contact Program, will be introducing cool toons – Grizzly, Panda and Ice Bear from We Bare Bears and the superhero of Cartoon Network, Ben 10. The programme will include galore of fun games and interactions to engage with its young audience.
Cartoon Network and Pogo’s School Contact Programme will reach out to 1 million kids in 550 schools, for each of the its channels, Pogo and Cartoon Network, across 13 cities. Some of the key cities that the School Contact Program will cover starting August first week are, Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata and Pune. The six-week long engagement with kids will conclude mid-September.
Funventure will be a blend of fun filled competitions and activities for kids to enlighten them about the various current affair issues. Cartoon Network characters, Ben 10 and We Bare Bears will focus on building team spirit amongst children and underscore the importance of togetherness.
That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on “Funventure”. Children need to tune into Cartoon Network, from Monday to Friday at 5 pm and answer simple questions via SMS, to participate in the contest. The winners stand a chance to win uber cool merchandise like Bicycles, football kits from Ben 10.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
