Brands
Mondelez India launches Cadbury Dairy Milk Marvellous Creations
MUMBAI: After the success of its centre-filled chocolate Cadbury Dairy Milk Silk Caramello and aerated chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India Foods Private Limited has launched Cadbury Dairy Milk Marvellous Creations. Available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, it will exuberating a fun and playful characteristic with its distinctive form and unpredictable inclusions. The former is priced at Rs 39 while Cookie Nut Crunch is priced at Rs. 80.
The company indents to redefine chocolate eating experience for its consumer that craves for innovation. This new innovation is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off.
Speaking on the launch, Mondelez India director marketing for chocolates Prashant Peres said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”
Through Cadbury Dairy Milk Marvellous Creations, the brand is amplifying the joy that it has been bringing to Indians for more than six decades. The launch will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor and digital campaigns targeting the brands core target audience families. On-ground activations and a Cadbury Dairy Milk Marvellous Creations bus, are also a part of the campaign to leave its consumers pleasantly surprised.
Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10 August. It will then be available across all major urban and rural retailers from mid-August.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
