Account
itel Mobile appoints HTA Marketing Services as its creative agency
MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.
Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base. This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.
Commenting on the development, itel India CEO Sudhir Kumar said, “In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT & its network of agencies are the perfect creative partners to highlight our brand proposition, ‘Right to progress’.
Elaborating on the mandate, JWT managing partner Sanjeev Bhargava said, “itel’s vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT & its network of agencies particularly excel in.”
Speaking on the association, itel India chief marketing officer Gaurav Tikoo said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT & its network of agencies
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
