Brands
M-Tech increases links in tie-up with Bollywood
NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with ‘horrance’ (horror romance) Saansein – The Last Breath.
Earlier, M-tech Mobile Group joined hands with Aishwarya Rai Bachchan and Irrfan Khan’s Jazbaa and even introduced new smart phone ‘Jazbaa’ in the market.
M-Tech Informatics Co-Founder Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
SAANSEIN producer (GPA Productions) Goutam Jain said, “We are absolutely elated that M-tech Mobile Group has come on board for Saansein and we are sure this association will help both the film and the brand.”
While Saansein Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty, Saansein –The Last Breath is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on 11 November 2016.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
