Account
Linkin Reps secures PR Mandate for Aurika Hotels & Resorts
Mumbai: Linkin Reps is thrilled to announce the newest addition to its esteemed portfolio: Aurika Hotels & Resorts, the upscale brand of Lemon Tree Hotels. This collaboration underscores Linkin Reps’ dedication to offering exceptional Public Relations services to its valued clients, with a special focus on the hospitality vertical.
Aurika Hotels & Resorts epitomises sophistication and luxury, presenting a curated collection of distinctive properties that encapsulate the essence of their respective locales. From the majestic grandeur of Aurika, Udaipur nestled amidst the Aravalli Hills to the tranquil beauty of Aurika, Coorg enveloped by verdant coffee plantations, to the vibrant charm of Aurika, Mumbai Skycity, paying homage to the city’s cinematic legacy, each property promises unforgettable experiences that transcend the ordinary.
“At Aurika Hotels & Resorts, we believe in exceeding expectations and creating memorable experiences for our guests. We currently have three operational properties, which include the two resorts, Aurika, Udaipur and Aurika, Coorg and the city hotel, Aurika, Mumbai Skycity, which is India’s largest hotel by number of rooms. We also have properties coming up in leisure destinations, including Rishikesh and Kasauli,” said Akriti Arora, Director – Communications, Lemon Tree Hotels. She further commented, “We have partnered with Linkin Reps to showcase our properties to the most appropriate audiences and create unique story-telling experiences for the brand. We eagerly anticipate welcoming guests to our distinctive properties and curating moments that leave a lasting impression.”
Aurika Hotels & Resorts are designed to captivate guests with their impeccable service, exquisite design, and innovative amenities. Each property promises a bespoke experience tailored to cater to the diverse preferences of modern travellers, whether it’s hosting a fairy tale destination wedding amidst the opulence of Aurika, Udaipur, indulging in coffee plantation escapades at Aurika, Coorg, or immersing in Mumbai’s dynamic culture in the grandeur of Aurika, Mumbai Skycity – India’s largest hotel by number of rooms.
“We are excited to welcome Aurika Hotels & Resorts into the Linkin Reps family,” said Linkin Reps founder and director Komal Seth. “Their unwavering commitment to excellence, coupled with an emphasis on providing guests with extraordinary moments, perfectly aligns with our mission of taking Aurika to the world. We are confident that Aurika’s distinctive offerings will resonate with travellers seeking destinations that inspire journey.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
