I&B Ministry
Govt seeks professional help for DD revival
NEW DELHI: Fazed by private sector television channels’ stridency in terms of revenues and viewership in an increasingly digital India, the government is seeking outside professional help in “transformation of Doordarshan.”
A tender has been issued by an organisation under the Ministry of Information and Broadcasting (MIB) to look for a consultant to revamp Doordarshan into a leading public broadcaster that becomes a highly successful medium of mass communication.
Amongst the objectives listed in the tender documents by the Broadcast Engineering Consultants India Ltd. (BECIL) a stated aim is to engage a consulting firm to support Doordarshan in achieving this “transformation goal by undertaking a comprehensive view on the projects and initiatives to be executed” by the Indian pubcaster.
Pointing out that in the last couple of decades after introduction of cable television and technological changes in a country that’s now openly flirting with digital consumption of video and audio on multiple platforms, the government admitted DD’s monopoly days are over and it is not the target media for a large swathe of Indian population. “Given the potential television has, not just commercially but also as a means for socio-economic transformation, it’s critical to revitalize Doordarshan and develop it into a powerful and commercially successful organization of mass communication,” BECIL said in a note enumerating the objectives for the project.
The consultant would have to undertake a comprehensive view on the projects and initiatives to be executed by Doordarshan, engage all stakeholders to arrive at trouble-spots and prepare a solution map for addressing those difficulties. The government is hoping that the consultant will identify in medium term goals for “quick wins” and further help Doordarshan develop a long-term strategic roadmap.
The interested bidders are expected to send in their queries by 2 November 2016 and get responses in a pre-bid meeting on 4 November. The technical bids will be opened on 15 November at 1530 hours. Dates for presentations by bidders and opening of financial bids will be intimated later by BECIL.
Interestingly, Minister of State for MIB Rajyavardhan Rathore few days back had admitted at a media conference that Prasar Bharati, DD’s parent, lacked adequate programming and marketing capabilities and was open to seeking help from private players.
Doordarshan is one of the largest broadcasting organizations in the world in terms of studios and infrastructure and claims to cover 90 per cent of the total Indian population — a claim that, however, doesn’t aptly reflect in audience measurement data. DD, which offers 23 TV channels in various Indian languages, provides television, radio, online and app-based mobile services throughout India and overseas.
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I&B Ministry
Government sets up AI governance group to steer policy
AIGEG to align ministries, assess jobs impact, guide AI deployment.
MUMBAI: If artificial intelligence is the engine, the government is now building the dashboard and making sure everyone reads from the same screen. The Centre has constituted a new inter-ministerial body to coordinate India’s approach to AI, formalising a key recommendation from its governance framework and the Economic Survey. The AI Governance and Economic Group (AIGEG), set up by the Ministry of Electronics and Information Technology, will act as the central platform to align AI-related policy across ministries, regulators and departments, an attempt to bring coherence to what has so far been a fragmented and fast-evolving landscape.
The group will be chaired by union minister Ashwini Vaishnaw, with minister of state Jitin Prasada as vice chairperson. Its composition reflects both technological and economic priorities, bringing together the principal scientific adviser, the chief economic adviser, and the CEO of NITI Aayog, alongside key secretaries from telecommunications, economic affairs and science and technology. A representative from the National Security Council Secretariat is also part of the group, while the MeitY secretary will serve as member convenor.
At its core, AIGEG is designed to do two things: coordinate and anticipate. On the policy front, it will review existing regulatory mechanisms, issue guidance across sectors and ensure companies remain compliant with evolving legal frameworks. Beyond that, it will oversee national initiatives on AI governance, with a focus on enabling responsible innovation rather than merely regulating it.
The economic dimension is equally central. The group has been tasked with assessing how AI-driven automation could reshape jobs identifying which roles are most at risk, where those impacts may be geographically concentrated, and whether technology will augment or replace human labour. Based on these assessments, it will develop mitigation strategies and transition plans, signalling a more proactive stance on workforce disruption.
In parallel, AIGEG will work with industry stakeholders to chart a long-term roadmap for AI adoption, categorising use cases into “deploy”, “pilot” or “defer” buckets depending on readiness factors such as data availability, skill levels and regulatory clarity. The aim is to move from broad ambition to structured execution deciding not just what can be built, but what should be built now.
The group will function as the apex layer in India’s AI governance architecture, supported by a Technology and Policy Expert Committee that will track global developments, emerging risks and regulatory priorities. Together, the two bodies are expected to shape both the pace and direction of AI adoption in the country.
In a landscape where technology often outruns policy, the creation of AIGEG signals an attempt to close that gap ensuring that India’s AI journey is not just rapid, but also coordinated, accountable and economically grounded.
