Brands
Aristobrat launches new boxer collection
Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, has launched a new collection of boxers that redefines conventional apparel and celebrates the intimacy shared between couples. This new boxer collection surpasses the ordinary, showcasing sleek design, comfort, and sensuality while also igniting irresistible sparks of desire in one’s partner. With a bold motto, ‘It’s for Him, but liked by Her,’ the brand is set to redefine the very essence of modern masculinity and intimate fashion.
Boxers, according to a press release from the company, have become monotonous, with an abundance of designs featuring checks or polka dots that lack widespread appeal. With the modern gentleman in mind, Aristobrat’s boxer collection is designed to raise the wearer’s confidence and emphasize his innate masculinity, making a bold statement of style and attraction. Whether worn as a foundation for daily attire or showcased as a statement piece, Aristobrat’s boxers are more than just inner garments; they are expressions of individuality, radiating the essence of suave appeal and magnetic charm.
Says Aristobrat director & CEO Karan Singh: “Traditionally, men’s clothing has been overlooked. As we launch our latest boxer collection, we’re not just redefining men’s wear; we’re reimagining moments of intimacy. It’s not just about what he wears; it’s about the experience it creates for both. Aristobrat’s boxers offer versatility, designed to be worn indoors while also providing comfort for lounging. This timeless designs distinguishes them from others in the market. These boxers are suitable for sleeping, leisurely afternoons, or simply slipping into after a long day and ditching your trousers. Our aim at Aristobrat is to evoke admiration, spark connection, and redefine comfort, allowing love to speak in the quiet moments of lounging.”
Aristobrat’s collection includes a range of impeccably designed items such as sport-luxury polos, formal shirts, occasion shirts, trousers, all-purpose pants, and their signature Tjamas- a true crossover between pants & pajamas, each crafted to serve as a cornerstone in every man’s wardrobe. The affordable luxury brand takes pride in the fact that it never has dead stocks, actively selling all the inventory it generates. This conscious business practice aligns with the its ethos of promoting mindful consumption, reducing waste, and contributing to a more sustainable fashion industry.
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
