AD Agencies
Weekend Unwind with Admatazz’s Samyaak Jain
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Admatazz head- client relations & business growth Samyaak Jain.
Without further ado, here it goes…
Your mantra for life
It’s based on a tattoo me and my wife share – give without remembering and receive without forgetting
A book you are currently reading or plan to read
I recently developed the desire to read. Currently reading ‘Never Split the Difference’ by Chris Voss.
Your fitness mantra
Working out four days a week along with playing a sport twice a week. All of this physical activity while being conscious about what you eat is pretty much what I aim for
Your comfort food
Rice and sambhar with aloo fry
A quote or philosophy that keeps you going when the chips are down
Great things happen to those who don’t stop believing, trying, learning, and being grateful.”
– Roy T. Bennett
Your guilty pleasure
Pizza, for life!
The last time you tried something new
Pickle ball. It’s very addictive and I ensure playing two-three times a week.
A life lesson you learned the hard way
You have to push yourself, especially when you don’t want to be pushed.
What gets you excited about life?
The infinite possibilities for growth, learning and discovery. The diversity of experiences, perspectives and knowledge in the world is fascinating. Whether it’s uncovering a new idea, solving a problem, or simply sharing in the beauty of human connection, life is full of exciting moments waiting to be embraced.
What’s on top of your bucket list?
To travel to at least five different countries with my wife, experiencing new cultures, cuisines, and adventures together.
If you could give one piece of advice to your younger self, what would it be?
Read. There’s nothing else that can help you grow.
One thing you would most like to change about the world
Humanising the world more while the world is trying to machine everything. Given the current state of the world, I would also like to increase empathy and compassion among humanity.
An activity that keeps you motivated and charged during tough times
Working out or playing a sport
What lifts your spirits when life gets you down?
Music. It is therapeutic for me.
Your go-to stress buster
Playing FIFA with friends.
AD Agencies
The smell that told Mumbaikars which station was next
Tata AIA turns Mumbai’s Parle-G memory into a sharp, city-wise outdoor play
MUMBAI: When a biscuit factory became Mumbai’s unofficial station announcement. Long before smartphone maps and automated announcements, commuters on Mumbai’s Western line relied on their noses. As trains rolled into Vile Parle, compartments filled with the warm, sweet smell of baking biscuits from the Parle-G factory. It was a cue to gather bags, wake dozing children and shuffle towards the door.
Now that memory has been pressed into service by Tata AIA Life Insurance as part of its 25-year anniversary outdoor campaign — a city-by-city salute to the lived moments that shape urban life.
One hoarding, mounted close to the old factory site, reads: “We have been protecting Mumbaikars since Vile Parle smelled of freshly made biscuits.” Spare. Local. Loaded.
The broader campaign, rolled out across major metros, leans hard into contextual storytelling. In Kolkata, it nods to trams. In Pune, to Magarpatta’s transformation. In Bengaluru, to a time before IT parks. In Chennai, to OMR before it led to tech corridors. Each line anchors the brand’s longevity to a shared civic memory.
The Mumbai execution is the most evocative. For decades, the Parle-G factory was more than a production unit. It was a sensory landmark. Residents nearby set their clocks by the factory horn. Office-goers marked their commute by the waft of glucose and flour. When the plant shut, the city lost more than jobs. It lost a rhythm.
By placing the hoarding beside the former factory, the insurer collapses distance between copy and context. The site does half the storytelling. The rest comes from commuters who remember opening steel tiffins packed with Parle-G, or jolting awake as the train slowed.
It is a neat piece of brand positioning. Rather than trumpet balance sheets or policy counts, Tata AIA borrows emotional equity from the city itself. Twenty-five years becomes less a milestone and more a presence — steady, local, embedded.
Outdoor advertising is often a blunt instrument. This one is anything but. It whispers. It remembers. And in doing so, it sells trust without sounding like it is selling at all.
The scent may have faded. The memory has not.
