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Netflix content offering includes Satnam Singh doc

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MUMBAI: Satnam Singh Bhamra, first India-born basketball player to be drafted into the National Basketball Association (NBA), has received another big honour. His life has been made into a documentary.

Titled, One in a Billion, the film was released on 6 December in the US. What’s even more exciting is that the documentary has been picked by streaming juggernaut, Netflix.

The 90-minute long doc has been directed by RGTV founder Roman Gackowski and is produced by OBB Pictures CEO Michael D Ratner. Netflix has acquired streaming rights to telecast the documentary, which also features NBA commissioner Adam Silver, Dallas Mavericks owner Mark Cuban, Sacramento Kings owner Vivek Ranadive and NBA’s senior director of international basketball operations Troy Justice.

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One in a Billion depicts Bhamra’s life from being born in a small, remote village of Ballo Ke in Punjab’s Barnala district to the night of 25 June 2015 when he created history when he was drafted into the NBA in New York. He was selected by Dallas Mavericks as 52 pick and presently plays as a centre for Texas Legends in the NBA development league.

Bamra’s father Balbir Singh is excited about the movie based on the life of his son and is on cloud nine.

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iWorld

Snap hits $1B revenue as subscriptions cross 25 million

Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions

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CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.

Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.

Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.

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But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.

Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.

Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.

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With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.

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