AD Agencies
Havas gets listed independently on Euronext Amsterdam
MUMBAI: It’s got its independence at last. Advertising and marketing services giant Havas today announced the successful listing of its ordinary shares on the regulated market of Euronext in Amsterdam under the ticker HAVAS. This follows the completion of its spin-off from Vivendi and the distribution of Havas’s ordinary shares to Vivendi shareholders on a one-for-one basis, approved by them at the combined general shareholders’ meeting on 9 December 2024.
Havas chairman & CEO Yannick Bolloré said: “The successful completion of Havas’s spin-off and listing on Euronext Amsterdam marks a pivotal step towards the realisation of our long-term vision. It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and communications industry. Our converged strategy, enhanced by exceptional talent, data-driven insights, cutting-edge technology, and targeted acquisitions, places us in the best possible position to be even more creative and strategic, and deliver robust financial performance, creating long-term value for our shareholders. I would like to thank our talented teams for all their hard work and commitment throughout this process, and all our clients for their trust.”
Through its converged strategy, has drawn up a three pronged way forward to drive growth, creativity and innovation by focusing on three key priorities:
1. Strategic acquisitions: Continue its disciplined approach to acquisitions, targeting high-growth markets and expanding its expertise in data analytics, digital transformation, and AI.
2. Investment in innovation: Prioritise the development of capabilities in data, technology, and AI to deliver cutting-edge solutions, ensuring it remains at the forefront of the industry.
3. Increased Collaboration: Implement a group-wide operating system to fuse all Havas’ global expertise, tools and capabilities and further integrate its networks and agencies worldwide.
As disclosed at the capital markets day held on 19 November 2024:
* Havas is aiming to achieve an Adjusted EBIT margin ranging between 14 per cent and 15 per cent by no later than the financial year ending 31 December 2028. Havas is also aiming to generate contributions to net revenue from new acquisitions averaging between €40 million and €50 million per year over the medium term, driven by the execution of the group’s acquisition strategy.
* Havas believes it can achieve the following as of and for the year ending 31 December 2024:
o A change in net revenue on an organic basis ranging between a decrease of one per cent and no change, compared to the year ended 31 December 2023;
o Adjusted EBIT in excess of €330 million, reflecting management of operating expenses (such as personnel and travel expenses);
o Net cash and cash equivalents (excluding lease liabilities and earn-out and buy-out obligations) of around €150 million.
* For the year ending 31 December, 2025, Havas believes it can achieve the following:
o Net revenue on an organic basis growth in excess of two per cent, compared to the year ending 31 December 2024;
o Adjusted EBIT margin ranging between 12.5 per cent and 13.5 per cent
Regarding its dividend policy, Havas says it intends to provide a regular return on capital to its shareholders through an annual dividend payment. This payment is expected to represent around 40 per cent of the net income (group share) for the relevant financial year, starting in 2025 for the financial year ending 31 December 2024.
AD Agencies
Omnicom to divest $2.5 billion businesses in 12 months: CEO John Wren
Group doubles synergy target to $1.5bn as jobs, brands and markets go
NEW YORK: Omnicom Group is preparing to divest or exit businesses generating about $2.5 billion in annual revenue, stepping up a sweeping portfolio overhaul after its $13.25 billion acquisition of Interpublic Group.
Speaking on the group’s fourth-quarter earnings call, chairman and chief executive officer John Wren said Omnicom had already sold or exited units worth more than $800 million in annual revenue and expects to complete the remaining disposals within 12 months.
The company is also scaling back in smaller markets, shifting from majority to minority ownership in businesses accounting for roughly $700 million in revenue. These markets, Wren said, are no longer central to Omnicom’s long-term strategy.
Following the IPG merger, Omnicom has doubled its targeted annual run-rate synergies to $1.5 billion over the next 30 months, from an earlier estimate of $750 million. Management expects to capture $900 million of those savings in 2026 alone, with around $1 billion coming from labour cost reductions as overlapping corporate, network and operational roles are eliminated.
Further efficiencies will flow from simplified regional and brand structures, consolidated resources, and faster outsourcing and offshoring under a unified operating model. In December 2025, the group said it would cut more than 4,000 jobs and fold several agency brands into larger networks.
Wren also underlined stepped-up investment in automation and artificial intelligence to lift margins and sharpen client servicing amid intensifying competition.
The board has authorised a $5 billion share buyback, including a $2.5 billion accelerated repurchase programme, while committing continued investment in media, commerce, consulting and data capabilities.
Omnicom reported a 27.9 per cent rise in fourth-quarter fiscal 2026 revenue to $5.53 billion, reflecting organic growth and one month’s contribution from IPG, compared with $4.32 billion a year earlier. Wren said the IPG combination strengthened the client roster, citing new or expanded mandates from American Express, Bayer, BBVA, BNY, Mercedes-Benz and NatWest Group.
