Ad Campaigns
‘Choose Your Twinkle’ on Valentine’s
MUMBAI: BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘Choose Your Twinkle’ catchphrase.
The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique & delightful.
The storyboard of the ad film reveals an indoor set-up that looks like a retreat for musings and relaxation. Two close friends in a tête-à-tête, one painting her nails and the other busy with her phone. The former is trying to convince her friend to go along on a double date, the latter however is unenthusiastic and engrossed in browsing on BlueStone.com. But suddenly, her no makes way for an easy yes as she zeroes in on the perfect pendant. Why should one loose an occasion to show off that perfect look, isn’t it!
The film concludes showcasing an awesome range of pendants available on BlueStone.com, wrapping it up with the tagline ‘Choose Your Twinkle’.
The new campaign is intended at promoting the brand ahead of Valentine’s Day, which is an important occasion for jewellery retailers at the beginning of the year. The company is undertaking an aggressive approach towards marketing, in order to build a strong brand recall and boost its customer base.
BlueStone.com CMO Pushkar Jain said, “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day to day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”
Contract Advertising national creative director Ashish Chakravarty said, “With Bluestone.com our stories are about women and their charming every day. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
