Brands
Delhipedia helps events & brands reach Netizens
MUMBAI: While leveraging influencers is a common practice abroad, India is still experimenting the various ways in which an audience can be tapped using influencer marketing. This is where we would like to bring your attention to Delhipedia!
This community engagement platform is an influencer for all brands which aim to reach out to Delhi’s audience. With an envious following of 600,000, Delhipedia has emerged as a key marketing partner for eight organisations in just two months. Delhipedia has positioned itself as one of the most appropriate platforms for brands to partner in order to drive their marketing and sales. Brands like Le Eco have launched key social media campaigns through Delhipedia, and travelled on the strength of its followers.
Delhipedia, the leading community engagement platform emerged as a key marketing partner for eight organisations in just two months. The online platform has already partnered with clients like LeEco for its campaign Festive Mirfie, the Green Wheels Bike Festival, Krackerjacker Karnival Delhi, Hindol Sengupta, author of The Modern Monk and Jeffrey Archer, author of the book ‘This was a Man’, to name a few. Delhipedia has successfully been able to promote these brands with key digital tools like online video stories, social media contests and announcements. With an envious following on social media platforms like Facebook, Delhipedia has positioned itself as one of the most appropriate platform for brands to partner in order to drive brand engagement and sales.
Elaborating on the successful partnership with Delhipedia, Le Eco marketing communications director Meera Krishnan said, “We were looking to drive a campaign activation encompassing social, offline activations and print for Mirfie – our unique version of a selfie contest. Delhipedia team worked proactively and ensured the deliverables and ROI far exceeded our expectations. The campaign was a huge success, and we experienced significant engagement among audiences, with a good number of entries for the contest and positive impact on brand image.”
Similar was the experience of Great Indian Literature and Film Festival (GIFLIF) co-founder Karan Kukreja, “For the promotion of GIFLIF, we were looking for a partner through which we could reach out to the Delhi’s movie lovers and literati. By partnering with Delhipedia, we were able to reach out to its nearly six lakh followers, which generated interest among many film and literature lovers, and led to a great response for the festival.”
“Delhipedia’s use of video content to draw audiences helped us build and grow community of followers, both during and post the event”, he added.
Delhipedia founder Arjun Pandey says, “We have seen tremendous demand for leveraging the close to six lakh strong Delhipedia community, consisting of Delhi’s internet elite.” Pandey added, “According to a recent data released by Oxford Economics, Delhi has India’s highest per capita income in India, pegged at Rs 2,80,000. This is about three times above the national average, and community engagement sites like Delhipedia offer a one-of-its kind interactive platform to reach out to the internet and e-commerce elites amongst them.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
