Brands
BMW leads among popular auto brands on Instagram
MUMBAI: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it one of the most successful automotive brand on Instagram worldwide.
The impressive figure of 10,000,000 followers underlines the BMW brand’s commitment to social media. For BMW marketing, Instagram is more than just another digital communication channel. BMW uses its Instagram channel to share the BMW brand lifestyle with its followers – through the latest news on upcoming models, glimpses of its own history or looking ahead to the future of mobility. With its clear focus on strong visuals and a highly-interactive community, Instagram is the ideal channel for communicating the brand values of joy (“sheer driving pleasure”), aesthetic appeal and innovation. However, growing the community is not top priority. It is more important to cover a wide variety of topics with relevant content that appeals to users and increases their involvement in the form of likes, shares and comments. The BMW Instagram channel impresses with its targeted, long-term channel management and regular publication of emotionally-engaging content.
In addition to effective influencer marketing, the brand also celebrates the involvement and enthusiasm of each individual fan. Under the hashtag #bmwrepost, BMW shares photos taken by enthusiasts and hobby photographers with the community in appreciation of its loyal fans around the globe. Where else can you get this close to a brand and share your own photo millions of times? User activation through #bmwrepost has been a resounding success. It is no coincidence that #BMW has already been used more than 19 million times and is by far the most popular brand hashtag in the automotive sector.
“The aim of our social media strategy is to optimise how we use the special features of the specific channels available to us,” explains BMW head of digital marketing Jörg Poggenpohl. “Instagram is made for initiating authentic dialogue with followers worldwide. It is important to us not only to celebrate our own achievements, but, above all, to share the excitement and enthusiasm of our fans and customers with an audience of millions.”
BMW marketing was quick to recognise the enormous potential of the social media network. BMW published its first image on Instagram back on 30 May 2012: a high-gloss photo of a BMW 650i Coupé. By May 2014, BMW had a million followers. Since then, its Instagram fan community has grown exponentially: from two million followers in early 2015 to double that number by the autumn of the same year. A year later, in autumn 2016, BMW had already reached the eight million mark.
BMW’s popularity on Instagram confirms the success of the brand’s social media strategy. The parameters are tailored, individual content, professional editing and authenticity. In addition to Instagram, international BMW marketing also successfully uses the social media channels Facebook, Twitter and YouTube.
Brands
Q3 revenue jumps 139 percent as losses narrow sharply
Q3 sales nearly 2.4x higher as losses narrow sharply, but auditors serve a side of caution.
MUMBAI: While couples were swapping chocolates and roses, Wardwizard Foods and Beverages Limited was busy cooking up its own love story, this one in the boardroom. On 14 February 2026, the company announced its Q3 and nine-month results, and the top line was nothing short of delicious. Revenue from operations for the quarter ended 31 December 2025 jumped to Rs 11,664.72 lakh, a mouth-watering 139 per cent increase from Rs 4,875.71 lakh a year earlier. For the nine months, revenue surged to Rs 19,728.01 lakh from Rs 5,363.82 lakh almost 3.7 times higher.
The company’s big bite came from its newly prominent Food Commodities segment, which contributed Rs 10,608.28 lakh in the quarter alone. The older RTE, frozen, sauces & mayo business added Rs 966.38 lakh.
Losses, however, still left a slightly bitter aftertaste. The company reported a standalone net loss of Rs 60.24 lakh in Q3, a sharp improvement from Rs 371.65 lakh last year. For the nine months, the loss narrowed to Rs 167.80 lakh against Rs 1,436.38 lakh previously. Earnings per share stood at (Rs 0.02) for the quarter.
The auditors, Mahesh Udhwani & Associates, gave a qualified opinion, flagging outstanding advances of Rs 760 lakh and certain trade receivables where no provision or expected credit loss has been made. They also noted they could not verify interest expense of Rs 243.52 lakh on a Rs 2,857.46 lakh borrowing from Indian Credit Co-operative Society, and highlighted missing internal audit reports and unbooked interest on another loan.
In other housekeeping news, the board noted the resignation of company secretary and compliance officer Bhoomi K Talati.
The board meeting, held from 8:30 pm to 10:20 pm on Valentine’s Day itself, approved the unaudited results after the Audit Committee’s recommendation.
For a company that was once deep in the red, the massive revenue ramp-up signals a clear shift in flavour even if the final profitability dish is still simmering. Investors will be watching whether this Valentine’s treat turns into a lasting romance or remains a one-night revenue wonder.
