Brands
G.M Pens a new-age design for Schneider
MUMBAI: G.M Pens International Pvt. Ltd., the pioneer in writing instruments, manufacturer and marketer of ‘Rorito’, announced its strategic technological association with world-class expert, Schneider Schreibgeräte GmbH (Germany), for their new-age Product Design & Development. To mark the commencement of a new and lasting relationship, G.M Pens International signed a Memorandum of Understanding with Schneider, bringing together the two leaders to usher in futuristic technology, in the writing instrument space.
The association with Schneider is meant to enable and strengthen the product portfolio; in addition to offering the very best of technologically superior products to customers. The joining of hands was commemorated by the launch of Rorito Teramax & Rorito Robomax, the most advanced offering from Rorito. Rorito Teramax has been created understating the need gaps among the serious writers especially catering to the student segment. Rorito Robomax has been engineered for the smooth writing seekers.
G.M Pens JMD Indrakumar Mahendran said: “We are delighted to offer our beloved patrons, the best of writing technology with the launch of Rorito Robomax and Rorito Teramax. Our R&D teams have worked extensively to put together a product based on robust research to understand the subtleties and nuances of Indian writing habits, the angle & speed of lettering, the working hours of the average user, the pressure applied on paper & ink delivery required for good legibility etc.”
Schneider Schreibgeräte GmbH MD Christian Schneider said: “We are proud to associate with India’s leading pen brand, Rorito. Our revolutionary approach will lead the writing instrument space as it has a state-of-the-art advanced fluid ink system.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
