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B’casters’ easing ATSC 3.0 transition: Artel, Qligent integrate
MUMBAI: Real-time, multimedia delivery solutions company Artel has partnered cloud-based, enterprise-level media analysis specialist Qligent to help broadcasters ease the transition to ATSC 3.0.
The integration provides network operators transitioning to new systems the opportunity to validate interoperability and test configurations, optimising infrastructures and operational efficiencies.
As broadcasters begin to manage their repacking assignments, implement plans for ATSC 3.0, and migrate toward all-IP networks, the dynamic nature of all the ATSC 3.0 components and the added criticality of IP links between the physical locations require pro-active real-time monitoring and analysis of the media service delivery chain.
As part of this partnership, Qligent has integrated Artel’s DigiLink and InfinityLink platforms into its Qligent® Vision solution offering broadcasters a broader view of end-to-end signal paths and Artel’s solutions deployed throughout IP and fiber-based network.
“Qligent’s expertise for telecom and broadcast networks aligns with Artel’s mission,” said Artel chief revenue officer Tony Morelli.
“Partnering with Qligent offers the industry confidence that as over-the-air technology grows more complex, vendors within the ATSC 3.0 ecosystem are coming together to help offload the infrastructure deployment concerns so broadcasters can focus on accelerating new business models,” he added.
Qligent COO Ted Korte said, “We are excited about the opportunity to break down artificial silos. An IP-based studio to transmitter link has become a critical component within ATSC 3.0 and Artel has an excellent reputation for reliability. Now we can keep a close watch on the signal as it passes through the entire chain with a single view but from multiple perspectives. It will be easier to test a wide variety of configurations with immediate feedback on stimulus and response for quick proofs-of-concept and optimisations.”
Qligent’s software-defined approach provides an open, vendor-agnostic platform to monitor performance, integrity and compliance of multiple signals, streams and systems across enterprises of any size. Artel’s integrated IP- and fiber-based solutions include the award-winning DigiLink media transport platform; InfinityLink broadcast media transport solutions; and FiberLink, one of the industry’s largest selections of fiber optic transmission products.
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Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
