MAM
FINN Partners unveils #FutureofTravel report
Mumbai: New research released by FINN Partners titled #FutureofTravel report explores how India’s under-35 globetrotters are reshaping the travel industry with new spending patterns. These young adventurers are not just ready to explore the world—they are redefining what travel means. Driven by impulsiveness, a readiness to splurge, and a quest for unique, immersive experiences, they are emerging as a powerful influence in the global travel market.
The report delves into the spending behaviours of over 1,000 plus Indian travellers, providing a detailed look at their preferences—from luxury accommodations and premium air travel to wellness and activities. This comprehensive study will forecast emerging trends and shine a light on the opportunities for businesses in travel, hospitality, and fintech to innovate and tailor their offerings. The report uncovers not just where and on what young Indians are spending their travel budgets, but also how they manage the financial aspects of their journeys. It also unveils their appetite for once-in-a-lifetime experiences, willingness to invest in premium air travel and desire for unique or hard-to-find gifts.
“India’s burgeoning economy not only fuels its own growth but propels its citizens into the global wanderlust. As prosperity rises, so does the desire to explore. With a fast-growing economy as its engine, India has emerged as a significant contributor to the global leisure travel landscape. It is not just a leisure activity for young Indians; it’s an integral part of their lifestyle and financial planning. Through this report, our travel practice aims to support stakeholders in their endeavour to fulfill the emerging needs of this sector,” said FINN Partners, India managing partner Shivani Gupta.
Key highlights from the report:
Spending drivers: Unique and exclusive experiences (63 per cent), luxury and indulgence (61 per cent), and tech-based travel (51 per cent) are identified as primary triggers motivating young Indians to allocate higher budgets, underlining the significance of personalized and immersive travel experiences
Destination preferences: The United Arab Emirates and Saudi Arabia emerge as favoured destinations among young Indian travellers, with luxury experiences and adventure sports garnering significant interest, especially among the younger demographic (under 35)
Willingness to spend for ‘Unique Experiences’: A remarkable 42 per cent of young Indian travellers are eager to invest more to transform their once-in-a-lifetime aspirations into immediate realities
Preference for ‘Convenience and Wellness’: Convenience emerges as a priority, with 46 per cent of young travellers willing to pay extra for hotel amenities that enhance convenience, while 48 per cent prioritize eco-conscious health and wellness programs, reflecting a balanced consideration of sustainability and comfort
“As global dynamics shift and travel preferences evolve, Indian travellers are poised to shape the future of global tourism. Our latest insights reveal that building lasting relationships with travellers now can lead to decades of loyalty. We recommend seizing every opportunity to engage them with last-minute deals that spark spontaneity, unique attractions that promise unforgettable adventures, and ensuring every aspect of their journey enhances comfort and convenience,” said FINN Partners global travel lead Debbie Flynn.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
