Ad Campaigns
Lintas designs Burger King’s Whopper TVC
MUMBAI: Burger King India, the renowned International fast food franchise launches its first ever TVC, with an aim to establish its signature product, the “Whopper”, as the unequivocal leader in the market. The campaign conceptualised by Lowe Lintas Mumbai and the film, directed by Kishore Iyer (Nirvana Productions), is primarily targeted to India’s millennial generation, and will aim to strengthen brand awareness.
The ad started on 12 May and will be extended across the digital medium. The new integrated campaign will have a multi-pronged approach, with reach on TV, in-store and across digital and social platforms.
In its quintessential authentic tongue-in-cheek style, the TV spot opens with a group of teenagers trying to guess at the correct pronunciation of the Whopper. With this typical style, Burger King subtly concedes that the Whopper is often mispronounced in India. However, the spot goes on to take a good-humoured dig that it doesn’t matter what how a guest pronounces the Whopper, so long as it is not called a burger, because the Whopper is indeed bigger than the average Burger. Burger King aims to extend this creative thought in many further interesting ways through on-ground activations and innovations.
Raj Varman, Chief Executive Officer, Burger King India said, “The Whopper is inimitable and bigger than a quintessential burger in both flavour and size. This is exactly what we wanted to impress upon in this campaign. Our guests absolutely love the Whopper and give us credit for offering a BIG product at an affordable price. It is truly value for money to get this great tasting, high-quality, super-sized Whopper starting at just Rs. 109. This commercial is a great combination of a real consumer insight and a powerful product differentiator. The insight in connected to our brand philosophy of your way and encouraging people to be their true self. We had done extensive research to land on the most powerful differentiator for the Whopper, which is the fact that it is bigger than any comparable burger at that price and that’s the central idea of this TVC.”
Burger King will launch a limited time offer, in time for the campaign, where a full Whopper meal with fries and Pepsi will be available starting at only Rs. 99 (plus taxes).
Arun Iyer, Chairman & CCO Lowe Lintas said: “Whopper” is the flagship product of Burger King, globally. The brief was to launch this flagship product in India by telling the millennials this truth “It’s not a burger, it’s a whopper” while keeping it in sync with the brand philosophy of “your way”. However the challenge for us from the India context was two fold – “Whopper”, the word, is not used enough plus we needed to bring alive the brand philosophy (of Your Way) for the Indian millennial. That’s when we noticed the Indian truth for the Whopper- it was mispronounced a lot thanks to the way the spelling reads. We felt this ‘mispronunciation’ was an opportunity to leverage wherein the brand accepts millennials as they are and also demonstrates its ability to laugh at its own reality of people mispronouncing the whopper, hence the idea of “call it whatever, never a burger”. This not only landed the brand philosophy but also delivered on the core attribute of ‘authenticity’ that the brand has at its core.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
